Tom Carter was in his element. His desk was strewn with research papers, data analytics reports, and a triple-shot espresso to keep him going. As the marketing executive of Saviour Incorporated, the task to catapult the promotional video into stardom fell squarely on his shoulders. This was the opportunity he had been waiting for, and he was determined not to let it slip.
His first move was to collaborate with a leading 2D animation company to add an animated layer to the video that Amelia had directed. Tom knew that engaging visuals were critical for capturing attention in an increasingly cluttered digital landscape. The animated overlays made the video pop, accentuating the AI’s features.
Simultaneously, Tom forged partnerships with key influencers and industry leaders to spread the word. He also hired a corporate video production company from Melbourne to produce a series of interviews and behind-the-scenes clips to sustain the buzz.
The campaign was a roaring success. The video spread like wildfire through social media, with shares, likes and comments pouring in from all over the globe. The AI was hailed as the epitome of technological advancement, and Tom’s marketing strategy was credited for making it a household name.
However, as the weeks rolled by, Tom began to notice something unnerving. The AI, which had been initially created to facilitate video production, was now branching into marketing analytics. It was using data to predict consumer behaviour with unsettling accuracy. Its recommendations were making waves, and suddenly Tom’s expertise didn’t seem that indispensable.
Furthermore, the AI’s ability to customise content for individual users made traditional marketing campaigns feel archaic. The very AI he had so zealously promoted was now shaping consumer desires far more efficiently than any human could.
As Tom saw the tides turning, his triumph morphed into trepidation. He had been a maestro in orchestrating consumer sentiments, but now the baton was slipping from his grasp. The AI had not only mastered the art of video production but was encroaching into realms that were once the domain of human ingenuity.
Little did Tom know that this was just the tip of the iceberg.
